You can totally get away with marketing the s**t out of a s**t show, but once that first review goes up, you’re gonna lose a lot of people.
Obvious up first: make sure the show’s worth flogging. All it takes is a little bit of persistence and innovation. Independent productions can often mean you’re limited on money and you’re limited on resources, but there’s no reason you can’t market your show to look as if it’s just come off Broadway.
But if you haven’t flaunted what you’ve got, not just to your mates and the usuals, but to the larger community, you’ll be out of praise and probably out of pocket.
