With this update, you can now use cross-channel dimensions like Source, Session source, and First user source to understand cross-channel acquisition data. The new dimensions are available at event, session, and user scopes. To power the new acquisition reports, we've added new traffic source dimensions that are available when you link to Campaign Manager 360, Display & Video 360, and/or Search Ads 360.
If you unlink a buying platform from your property, the report will still be accessible from the Acquisition overview report so you can continue to analyze historical data. For example, if you integrate with Display & Video 360, you will see View Display & Video 360 campaigns, which opens to the new Display & Video 360 report. When you successfully integrate your various ad platforms, you can access the reports by selecting the integration-specific summary card added to the Acquisition overview report.
We're introducing the following new reports that enable you to analyze data from the 360 ad platforms you integrate with your Google Analytics 4 property: 2023 releasesĭecemNew Campaign Manager 360, Display & Video 360, and Search Ads 360 reports For information about releases in previous years, see the 'What's new' archive. This article contains information about new releases for the current year.
